Not everyone can afford publicity campaigns, marketing materials, advertising and ongoing website management costs. Especially organizations run by volunteers. C31 Adelaide TV is one. It struggled.
Struggled to interact with its own volunteers, viewers and potential sponsors.
It still struggles.
However, after a conversation with Charlie a few things changed.
The weekly program guide was emailed through subscription (at request). The website was simplified. The website content and meta tags were improved to help search engines. And services like FaceBook were considered an option. The result is an ongoing effort to reduce costs whilst increasing outcomes.
original: http://www.facebook.com/note.php?note_id=10166167061&id=6397284684&index=7
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